Incorporated in 1997 the Link Asset & Securities Co Ltd started with a small team of brokers experienced in European equity derivatives. With extensive market knowledge and the ability to understand their clients’ needs, our brokers were able to negotiate privately between buyers and sellers and execute wholesale trades against each other ‘over the counter’.
By 2002 Link had become members of LIFFE, Eurex and Euronext, Europe’s main derivatives exchanges. This development allowed us to operate as an agency (or matched principal) broker, enabling banks and other market counterparties to trade against each other anonymously.
In 2005 Link established a European cash equity execution desk. This desk offers clients the ability to trade shares on the leading European exchanges, by means of either Link’s exchange memberships, a third-party ‘DMA’ (Direct Market Access) solution, or, in specific markets, our relationship with a ‘local’ broker.
Link’s cash business is supplemented by the addition of a ‘Crossbook’ team, allowing clients to trade ADRs against ‘ordinary’ shares.
The Link Asset & Securities Co Ltd is authorised and regulated by the Financial Services Authority (No.186764)
